Markets/en/Portal:Street Fundraising/Main: Difference between revisions
Rewards vocabulary sweep: remove credit/WIL/miles (Theo 2026-08-02) |
Terminology: single Reward type (no Community/Personal) — per Théo 2026-08-18 |
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{{KidsIntro|A friendly, honest way to raise support on the street for good causes. People who sign up passers-by would be rewarded for keeping supporters happy over time, not just for signing them up.}} | {{KidsIntro|A friendly, honest way to raise support on the street for good causes. People who sign up passers-by would be rewarded for keeping supporters happy over time, not just for signing them up.}} | ||
{{ExpertIntro|A community-governed alternative to the traditional agency model for face-to-face fundraising. It replaces high upfront acquisition fees with a subscription-based retention incentive, using the WikiDeal framework to align the interests of non-profit beneficiaries, dialoguers, and donors.}} | |||
''Status: proposal, initial hypothesis. Everything on this page is proposed as a base for discussion. All figures are illustrative working values, not commitments.'' | ''Status: proposal, initial hypothesis. Everything on this page is proposed as a base for discussion. All figures are illustrative working values, not commitments.'' | ||
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= Street Fundraising = | = Street Fundraising = | ||
Street fundraising, the practice of ''dialoguers'' approaching passers-by to collect subscriptions for a cause, is one of the most effective yet contested models in nonprofit fundraising. WikiDeal is exploring a transparent, contract-based, community-governed alternative to the traditional agency model. | Street fundraising, the practice of ''dialoguers'' approaching passers-by to collect subscriptions for a cause, is one of the most effective yet contested models in nonprofit fundraising. WikiDeal is exploring a transparent, contract-based, community-governed alternative to the traditional agency model. | ||
No real organization names appear on this page: variables in brackets, such as [NGO name], stand for any | No real organization names appear on this page: variables in brackets, such as [NGO name], stand for any non-profit, foundation or coalition. | ||
<span id="overview"></span> | <span id="overview"></span> | ||
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|- | |- | ||
| Target | | Target | ||
| NGOs, | | 1. Non-profit (NGOs, non-profits, foundations), 2. Dialoguers, 3. Donators | ||
|- | |- | ||
| Intermediation | | Intermediation | ||
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|- | |- | ||
| Deployment | | Deployment | ||
| | | Use case prototype one regional Switzerland envisaged | ||
|- | |- | ||
| Program | | Program | ||
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== Context: the model observed today == | == Context: the model observed today == | ||
Today, many large | Today, many large non-profits and coalitions (for example in health, human rights, climate or social justice) outsource street fundraising to specialized agencies. These agencies recruit and manage ''dialoguers'', paid staff who engage passers-by to sign up for monthly donations. | ||
* Agencies are commonly reported to charge the equivalent of ''' | * Agencies are commonly reported to charge the equivalent of '''1 to 1.5 years of subscription''' for each new subscriber acquired. | ||
* | * A non-profit beneficiary of donations may not break even on a new donation yearly subscription until the second year, if that donor doesn\'t cancel the automatic charging. | ||
* Dialoguers are often young, mobile, on temporary contracts, and loosely integrated into the | * Dialoguers are often young, mobile, on temporary contracts, and loosely integrated into the non-profit culture. | ||
* The passerby has limited information about how the subscription is used in the first year. | * The passerby has limited information about how the subscription is used in the first year. | ||
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* ⚠️ '''Misaligned incentives:''' dialoguers are incentivized to maximize sign-ups, not long-term retention. | * ⚠️ '''Misaligned incentives:''' dialoguers are incentivized to maximize sign-ups, not long-term retention. | ||
* 🔍 '''Opacity:''' passers-by do not know where their money goes in the first year. | * 🔍 '''Opacity:''' passers-by do not know where their money goes in the first year. | ||
* 📉 '''High churn:''' many subscribers cancel within 12 months, leaving | * 📉 '''High churn:''' many subscribers cancel within 12 months, leaving non-profits with little after paying agency fees. | ||
<span id="three-needs"></span> | <span id="three-needs"></span> | ||
== The three needs this program starts from == | == The three needs this program starts from == | ||
The program is built around three needs expressed by | The program is built around three needs expressed by non-profits and dialoguers: | ||
# '''Workforce flexibility:''' stands at festivals, markets, train stations and shopping centres need staffing that can scale up and down per event. | # '''Workforce flexibility:''' stands at festivals, markets, train stations and shopping centres need staffing that can scale up and down per event. | ||
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== The direction explored == | == The direction explored == | ||
The direction explored: WikiDeal would distribute the "acquisition fee" across the life of the subscription, using the [[Gov/en/Portal:R&D/Innovations:Bonding Curve|bonding curve]] to generate | The direction explored: WikiDeal would distribute the "acquisition fee" across the life of the subscription, using the [[Gov/en/Portal:R&D/Innovations:Bonding Curve|bonding curve]] to generate Rewards. | ||
The keys of success proposed for this use case: | The keys of success proposed for this use case: | ||
* Instead of paying the equivalent of the first year to an agency, the | * Instead of paying the equivalent of the first year to an agency, the non-profit would distribute revenue '''over time''' (for example around 20% per year over 10 years, illustrative). | ||
* '''Broader profiles:''' retirees, social aid beneficiaries, students | * '''Broader profiles:''' retirees, social aid beneficiaries, students: the intent is that anyone could become a dialoguer. | ||
* '''Community governance:''' [[Gov/en/Portal:R&D/Innovations:User Groups|User Groups]] would coordinate dialoguers, set standards and manage training. | * '''Community governance:''' [[Gov/en/Portal:R&D/Innovations:User Groups|User Groups]] would coordinate dialoguers, set standards and manage training. | ||
* '''Transparency:''' every subscriber would see how their subscription is distributed. | * '''Transparency:''' every subscriber would see how their subscription is distributed. | ||
* '''Free licensing:''' the platform is intended to run on free/libre software (AGPL v3, GNU/Linux), community-maintained. | * '''Free licensing:''' the platform is intended to run on free/libre software (AGPL v3, GNU/Linux), community-maintained. | ||
<span id="side-effect"></span> | <span id="side-effect"></span> | ||
== The corrected side effect == | == The corrected side effect == | ||
A recurring pattern in traditional street fundraising is the high cancellation rate after the first year. The current system and contracts are often structured in a way that leaves non-profit beneficiaries crossing their fingers, hoping for a high percentage of donors who do not cancel after a year. Without blaming the dialoguers, the system is built in such a way that it wouldn't be surprising if sometimes, to convince a person to accept a recurring annual payment, they explain that cancellation is very simple and that the donor shouldn't hesitate to cancel quickly. This lowers the barrier to entry—knowing that calls for contribution can sometimes be quite intense—but it generates sign-up commissions while leaving the non-profit beneficiary with little after early cancellations. | |||
The correction explored: revenue would be spread over time (for example 10 years). A subscriber who cancels after 1 year would generate only a small share of the total expected value, and the dialoguer's | The correction explored: revenue would be spread over time (for example 10 years). A subscriber who cancels after 1 year would generate only a small share of the total expected value, and the dialoguer's Rewards would reflect this. The intent is to correct the misaligned incentive by tying dialoguer rewards to '''subscriber retention''', not just acquisition. | ||
* If the subscriber stays 10 years: the dialoguer would receive 10 times the yearly share, the full value (illustrative). | * If the subscriber stays 10 years: the dialoguer would receive 10 times the yearly share, the full value (illustrative). | ||
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<span id="contract-a"></span> | <span id="contract-a"></span> | ||
=== Contract A: | === Contract A: Non-profit and User Group === | ||
'''Purpose:''' framework agreement defining the relationship between an [NGO name] and a WikiDeal User Group that agrees to conduct fundraising on its behalf. | '''Purpose:''' framework agreement defining the relationship between an [NGO name] and a WikiDeal User Group that agrees to conduct fundraising on its behalf. | ||
* Integration clause: the User Group would commit to represent the | * Integration clause: the User Group would commit to represent the non-profit faithfully and in accordance with its values. | ||
* Revenue sharing: a share of subscriber dues (around 10% lifetime in the current working hypothesis, illustrative) would be allocated to User Group operating costs and | * Revenue sharing: a share of subscriber dues (around 10% lifetime in the current working hypothesis, illustrative) would be allocated to User Group operating costs and Rewards. | ||
* Participatory audit clause: the | * Participatory audit clause: the non-profit would retain the right to audit User Group activity. | ||
* Non-exclusivity: a User Group could represent multiple | * Non-exclusivity: a User Group could represent multiple non-profits, with transparent disclosure. | ||
* Exit clause: notice period and data portability. | * Exit clause: notice period and data portability. | ||
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<span id="contract-b"></span> | <span id="contract-b"></span> | ||
=== Contract B: | === Contract B: Non-profit and Dialoguer === | ||
'''Purpose:''' individual contract based on an existing internship agreement used as a base model, adapted with WikiDeal | '''Purpose:''' individual contract based on an existing internship agreement used as a base model, adapted with WikiDeal Rewards. | ||
* '''Key indicators at the top of the contract:''' duration, cash-to-Karma-token split, payout plan, average subscriptions per hour. | * '''Key indicators at the top of the contract:''' duration, cash-to-Karma-token split, payout plan, average subscriptions per hour. | ||
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⚠️ '''Alert icons:''' contracts would use a graphic nomenclature of alert icons, with three levels: advisory (yellow), warning (orange), suspension review (red). | ⚠️ '''Alert icons:''' contracts would use a graphic nomenclature of alert icons, with three levels: advisory (yellow), warning (orange), suspension review (red). | ||
'''Eligible profiles:''' paid | '''Eligible profiles:''' dialoguers (paid or unpaid), retirees, social aid beneficiaries (with the required notifications), students. | ||
<span id="contract-c"></span> | <span id="contract-c"></span> | ||
=== Contract C: Donation contract (passerby to | === Contract C: Donation contract (passerby to non-profit) === | ||
'''Purpose:''' the subscription contract signed by a new supporter on the street or online, with counterparts. | '''Purpose:''' the subscription contract signed by a new supporter on the street or online, with counterparts. | ||
* A recurring [[Gov/en/Portal:R&D/Innovations:Subscription|WikiDeal subscription]] (around CHF 1 per month or CHF 10 per year, a discount for paying a year in advance; working hypothesis, illustrative). A subscription can also be offered by a third party, for example | * A recurring [[Gov/en/Portal:R&D/Innovations:Subscription|WikiDeal subscription]] (around CHF 1 per month or CHF 10 per year, a discount for paying a year in advance; working hypothesis, illustrative). A subscription can also be offered by a third party, for example a non-profit offering it to its volunteers: see [[Gov/en/Portal:R&D/Innovations:Subscription|offered subscriptions]]. | ||
* Minimum duration: month to month, cancel anytime. | * Minimum duration: month to month, cancel anytime. | ||
* Counterparts: | * Counterparts: the core idea is to create a genuine social connection tailored to people's interests. For some, this might be a film screening or a concert; for others, a phone call, a coffee meet-up with other members, or attending the general assembly. Everyone can find their own area of interest. | ||
* Revenue transparency: the subscriber could see the full distribution table at any time. | * Revenue transparency: the subscriber could see the full distribution table at any time. | ||
* Karma tokens: the subscriber would accumulate [[Gov/en/Portal:Economy/Karma-Tokens|Karma tokens]] from a continuous subscription. | * Karma tokens: the subscriber would accumulate [[Gov/en/Portal:Economy/Karma-Tokens|Karma tokens]] from a continuous subscription. | ||
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== The Need-Driven Funding applied per event == | == The Need-Driven Funding applied per event == | ||
The split between [[Gov/en/Portal:Economy/Rewards|Rewards]] (convertible to cash, no guarantee) and [[Gov/en/Portal:Economy/Karma-Tokens|Karma tokens]] (for the community) would depend on the '''attractiveness of the event''', regulated by the [[Gov/en/Portal:Economy/Need-Driven-Funding|Need-Driven Funding]]. | The split between [[Gov/en/Portal:Economy/Rewards|Rewards]] (convertible to cash, no guarantee) and [[Gov/en/Portal:Economy/Karma-Tokens|Karma tokens]] (for the community) would depend on the '''attractiveness of the event''', regulated by the [[Gov/en/Portal:Economy/Need-Driven-Funding|Need-Driven Funding]]. Illustrative examples: | ||
* '''Low attraction event''' (few volunteers, difficult location): up to 100% Rewards (no guarantee), to attract participants. | * '''Low attraction event''' (few volunteers, difficult location): up to 100% Rewards (no guarantee), to attract participants. | ||
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== Time bank and resource bank == | == Time bank and resource bank == | ||
Beyond monetary compensation, the use case explores non-monetary exchange: | Beyond monetary compensation, the use case explores non-monetary exchange: | ||
* '''Time bank:''' 1 hour of fundraising would equal 1 | * '''Time bank:''' 1 hour of fundraising would equal 1 Karma token, redeemable for peer services (training, childcare, legal advice). | ||
* '''Resource bank:''' members could share resources valued in | * '''Resource bank:''' members could share resources valued in Karma tokens: | ||
** 🏠 Holiday housing ( | ** 🏠 Holiday housing (token per night) | ||
** 🚗 Transport ( | ** 🚗 Transport (token per km) | ||
** 🍽️ Food ( | ** 🍽️ Food (token per meal, via solidarity meals) | ||
* Conversion: around 1 CHF equivalent per | * Conversion: around 1 CHF equivalent per Karma token (advisory working value, not legally binding). | ||
<span id="evaluation"></span> | <span id="evaluation"></span> | ||
== Bidirectional evaluation == | == Bidirectional evaluation == | ||
The use case explores a '''bidirectional evaluation system''': not a binary rating, both parties express themselves. The dialoguer evaluates the | The use case explores a '''bidirectional evaluation system''': not a binary rating, both parties express themselves. The dialoguer evaluates the non-profit and the non-profit evaluates the dialoguer. | ||
* '''Balance-of-judgement indicator:''' a dedicated, independent page would display how balanced each party's feedback is over time. | * '''Balance-of-judgement indicator:''' a dedicated, independent page would display how balanced each party's feedback is over time. | ||
* '''Pre-written feedback lists:''' standard phrases per category (professionalism, communication, impact, and so on). | * '''Pre-written feedback lists:''' standard phrases per category (professionalism, communication, impact, and so on). | ||
* '''AI-assisted suggestions:''' based on session data, the AI could propose relevant feedback phrases. | * '''AI-assisted suggestions:''' based on session data, the AI could propose relevant feedback phrases. | ||
* ''' | * '''Rewards for feedback:''' completing feedback would earn Rewards (around 1 CHF equivalent per minute in the current working hypothesis, with a cap; illustrative). | ||
* '''Refusing to give feedback''' would lead to significant deductions. | * '''Refusing to give feedback''' would lead to significant deductions. | ||
* | * Non-profits would also be evaluated by dialoguers: poor management or lack of materials could be flagged transparently. | ||
<span id="categorization"></span> | <span id="categorization"></span> | ||
== Categorization of | == Categorization of non-profits == | ||
* '''By theme:''' environment, human rights, health, culture, education, local development. | * '''By theme:''' environment, human rights, health, culture, education, local development. | ||
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* '''Collision avoidance:''' a calendar system would prevent two similar organizations deploying at the same place at the same time. | * '''Collision avoidance:''' a calendar system would prevent two similar organizations deploying at the same place at the same time. | ||
* '''Festival contacts:''' a shared database of festival organizers, permits and contact persons, used for selections. | * '''Festival contacts:''' a shared database of festival organizers, permits and contact persons, used for selections. | ||
* '''Elected delegates:''' | * '''Elected delegates:''' non-profits would elect delegates, forming an operational bureau. | ||
* '''At real cost:''' coordination would operate at real cost, with any surplus returned. | * '''At real cost:''' coordination would operate at real cost, with any surplus returned. | ||
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The initial notes distinguish two separate [[Gov/en/Portal:R&D/Innovations:User Groups|User Groups]]: | The initial notes distinguish two separate [[Gov/en/Portal:R&D/Innovations:User Groups|User Groups]]: | ||
# '''Street Fundraising User Group:''' fundraising (donations) for NGOs and | # '''Street Fundraising User Group:''' fundraising (donations) for NGOs and non-profits, the subject of this page. | ||
# '''Internship User Group:''' semi-paid internships and training placements, learning by doing, based on an existing internship agreement used as a base model. | # '''Internship User Group:''' semi-paid internships and training placements, learning by doing, based on an existing internship agreement used as a base model. | ||
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== Training model == | == Training model == | ||
The training model explored is '''participatory and bottom-up''', not top-down instruction: | The training model explored is '''participatory and bottom-up''', not top-down instruction: | ||
* Regional meals (quarterly): informal knowledge sharing, peer feedback. | * Regional meals (quarterly): informal knowledge sharing, peer feedback. | ||
* Thematic committees: dialoguers self-organize by interest (sports, culture, and so on). | * Thematic committees: dialoguers self-organize by interest (sports, culture, and so on). | ||
* Seniors coach juniors: experienced dialoguers would mentor newcomers and earn | * Seniors coach juniors: experienced dialoguers would mentor newcomers and earn Rewards for mentoring. | ||
* Online modules: a set of required modules (platform, contract basics, communication, ethics, AI tools). | * Online modules: a set of required modules (platform, contract basics, communication, ethics, AI tools). | ||
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== AI assistance == | == AI assistance == | ||
The WikiDeal internal AI could send real-time messages to dialoguers: | The WikiDeal internal AI could send real-time messages to dialoguers: | ||
* "3 hours on site: your current score is 2.1 subscriptions per hour against a target of 3.0. Consider changing location or pitch." | * "3 hours on site: your current score is 2.1 subscriptions per hour against a target of 3.0. Consider changing location or pitch." | ||
* "High foot traffic expected at [festival name] tomorrow: 8 spots available. Sign up?" | * "High foot traffic expected at [festival name] tomorrow: 8 spots available. Sign up?" | ||
* "Your subscriber at position #127 has been active for 18 months. Well done!" | * "Your subscriber at position #127 has been active for 18 months. Well done!" | ||
* " | * "Rewards: your User Group is 40 Rewards from the next milestone." | ||
<span id="scenario"></span> | <span id="scenario"></span> | ||
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'''Q: Why is the WikiDeal subscription so low compared to an NGO donation?''' | '''Q: Why is the WikiDeal subscription so low compared to an NGO donation?''' | ||
A: The WikiDeal subscription is the platform subscription for the ''intermediation layer''. | A: The WikiDeal subscription is the platform subscription for the ''intermediation layer''. Non-profits would set their own donation amounts. WikiDeal's role would be to manage the contracts and Rewards system, not to replace the donation itself. | ||
'''Q: Can a retired person really be a dialoguer?''' | '''Q: Can a retired person really be a dialoguer?''' | ||
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A: That is the intent. The use case specifically opens the dialoguer role to retirees, students, social aid beneficiaries (with the required notifications) and volunteers. The contracts would be adapted to each status. | A: That is the intent. The use case specifically opens the dialoguer role to retirees, students, social aid beneficiaries (with the required notifications) and volunteers. The contracts would be adapted to each status. | ||
'''Q: What happens to | '''Q: What happens to Rewards if the non-profit leaves WikiDeal?''' | ||
A: | A: Rewards would be issued on the [[Gov/en/Portal:R&D/Innovations:Bonding Curve|bonding curve]] and belong to the individual. They would not be non-profit-specific: if a non-profit leaves, Rewards already earned would not be affected. | ||
'''Q: How would the revenue spread work in practice?''' | '''Q: How would the revenue spread work in practice?''' | ||
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'''Q: What is the corrected side effect exactly?''' | '''Q: What is the corrected side effect exactly?''' | ||
A: Some dialoguers tell passers-by "sign up for a year, cancel after". This gets them a commission while leaving the NGO with little after the cancellation. The proposed correction ties | A: Some dialoguers tell passers-by "sign up for a year, cancel after". This gets them a commission while leaving the NGO with little after the cancellation. The proposed correction ties Rewards to subscriber retention, not just acquisition. | ||
'''Q: How would the per-event ratio be determined?''' | '''Q: How would the per-event ratio be determined?''' | ||
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'''Q: Is this legal under Swiss, French or Belgian labour law?''' | '''Q: Is this legal under Swiss, French or Belgian labour law?''' | ||
A: The contracts are intended to comply with applicable labour law. For paid dialoguers, standard employment protections would apply. For | A: The contracts are intended to comply with applicable labour law. For paid dialoguers, standard employment protections would apply. For unpaid dialoguers, the non-profit volunteer framework would be used. Legal review is part of the required community roles (see [[Gov/en/Portal:Onboarding/Contribute-Lawyer|Contribute as a legal professional]]). | ||
'''Q: Can a User Group represent multiple | '''Q: Can a User Group represent multiple non-profits at once?''' | ||
A: That is the working hypothesis, with full transparency. Subscribers and dialoguers could see which | A: That is the working hypothesis, with full transparency. Subscribers and dialoguers could see which non-profits a User Group represents. Conflict of interest rules would prevent representing directly competing organizations. | ||
<span id="success-indicators"></span> | <span id="success-indicators"></span> | ||
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* [[Market:Programs|Programs]] (the Street Fundraising Program combines customizable deals from various marketplaces) | * [[Market:Programs|Programs]] (the Street Fundraising Program combines customizable deals from various marketplaces) | ||
* [[Markets/en/Portal:Finance & Solidarity/Main|Finance & Solidarity portal]] (this marketplace is listed there) | * [[Markets/en/Portal:Finance & Solidarity/Main|Finance & Solidarity portal]] (this marketplace is listed there) | ||
* [[Gov/en/Portal:Economy/Main|Economy portal]] (Rewards, Karma tokens, Need-Driven Funding) | * [[Gov/en/Portal:Economy/Main|Economy portal]] (Rewards, Karma tokens, Need-Driven Funding) | ||