Gov/en/Portal:R&D/Innovations:Subscription-or-Membership: Difference between revisions

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-{{KidsIntro|WikiDeal had to choose a word for the small amount of money people pay to use the platform. "Subscription" sounds easy and open, like a magazine or a bus pass. "Membership" sounds like joining a club, which some people love and some people find heavy. WikiDeal picked "subscription" because it feels open to everyone, but people who subscribe really would become members too, with a right to vote.}}
+{{KidsIntro|WikiDeal needed a word for the small amount people pay. Subscription sounds easy and open, like a magazine; membership sounds like joining a club. WikiDeal picked subscription, but subscribers really would become members too, with a vote.}}
-{{ExpertIntro|Naming reflection page, proposed as a basis for discussion. Subscription and membership are presented as two sides of the same coin: in the intended model, subscribers would in fact be members with voting rights (1 user = 1 vote). "Membership" often suffers from a perception of heaviness (time, complicated democracy, obligations), while the obligations envisaged here would be minimal (participation messages and the civic incentive). "Subscription" is more general and inclusive, but less transparent about the intention to build a strong community. Initial hypothesis: "subscription" was chosen for inclusiveness, while recognizing that it is a subscription for a membership.}}
+{{ExpertIntro|Naming reflection, offered for discussion. Subscription and membership are presented as two sides of one coin: subscribers would in fact be members with voting rights. Membership can feel heavy, though obligations here would be minimal; subscription is more inclusive but less transparent about community-building. Initial hypothesis: subscription was chosen, while recognising it is a subscription for a membership.}}
-__TOC__
+{{ArticleSummary|
+* [[#two-sides|Two sides of the same coin]]
+* [[#membership-perception|The perception problem of "membership"]]
+* [[#strengths-limits|Strengths and limits of each term]]
+* [[#choice|The choice made (initial hypothesis)]]
+* [[#state-of-the-art|State of the art]]
+* [[#see-also|See also]]
+}}
+__NOTOC__
 = Subscription or membership? =
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 Beyond the play on words, these are questions of perception: it is considered more important to integrate and include people than to be rigid about exact terms.
+<span id="state-of-the-art"></span>
+== State of the art ==
+The naming reflection between subscription and membership touches research on collective action, member voice and the framing of choices. These references inform the discussion.
+* Albert O. Hirschman (1970), ''Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States'', Harvard University Press: [https://en.wikipedia.org/wiki/Exit,_Voice,_and_Loyalty book page on Wikipedia].
+* Mancur Olson (1965), ''The Logic of Collective Action: Public Goods and the Theory of Groups'', Harvard University Press: [https://en.wikipedia.org/wiki/The_Logic_of_Collective_Action book page on Wikipedia].
+* Amos Tversky and Daniel Kahneman (1981), ''The Framing of Decisions and the Psychology of Choice'', Science, 211(4481): [https://doi.org/10.1126/science.7455683 doi:10.1126/science.7455683] · [https://en.wikipedia.org/wiki/Framing_effect_(psychology) framing effect on Wikipedia].
+* Albert M. Muñiz Jr. and Thomas C. O'Guinn (2001), ''Brand Community'', Journal of Consumer Research, 27(4): [https://doi.org/10.1086/319618 doi:10.1086/319618] · [https://en.wikipedia.org/wiki/Brand_community brand community on Wikipedia].
+* Johnston Birchall (2011), ''People-Centred Businesses: Co-operatives, Mutuals and the Idea of Membership'', Palgrave Macmillan: [https://doi.org/10.1057/9780230295292 doi:10.1057/9780230295292] · [https://en.wikipedia.org/wiki/Mutual_organization mutual organization on Wikipedia].
+<span id="see-also"></span>
 == See also ==
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 * [[Gov/en/Portal:Economy/Civic-Incentive|Civic Incentive]]
-💡 '''Improve this concept:''' submit a proposal via [[Gov/en/Portal:R&D/Open-Call:Main|Open Call]]
+💡 '''Improve this concept:''' submit a proposal via [[Gov/en/Portal:R&D/Open-Calls:Main|Open Call]]
 [[Category:Migration June 2026]]
 [[Category:Innovation]]
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