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= Target Audience & Incubation Strategy = | = Target Audience & Incubation Strategy = | ||
From WikiDeal, | From WikiDeal, a Wikipedia of e-commerce · ''Socio-Technical Innovation, WikiDeal concept ([[Gov/en/Portal:Meta/Licensing-and-Credits|credits]])'' | ||
WikiDeal follows a '''two-phase adoption strategy'''. The first phase targets motivated contributors with academic and practical experience in collaborative economics. The second phase opens to the general public through easy-to-use apps and marketplace pilots. | WikiDeal follows a '''two-phase adoption strategy'''. The first phase targets motivated contributors with academic and practical experience in collaborative economics. The second phase opens to the general public through easy-to-use apps and marketplace pilots. | ||
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* | * | ||
== Phase 1 | == Phase 1: Incubation Audience == | ||
The incubation public is composed of people with a strong motivation to contribute and who benefit from co-financing support in one or more of the five platform pillars: | The incubation public is composed of people with a strong motivation to contribute and who benefit from co-financing support in one or more of the five platform pillars: | ||
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* Entrepreneurial profiles with academic or field experience | * Entrepreneurial profiles with academic or field experience | ||
== Phase 2 | == Phase 2: General Public (via Apps) == | ||
Once pilot marketplaces are running, WikiDeal opens to the general public through consumer apps. This phase does not require prior knowledge of cooperative economics. | Once pilot marketplaces are running, WikiDeal opens to the general public through consumer apps. This phase does not require prior knowledge of cooperative economics. | ||
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Phase 2 is not only about new users discovering WikiDeal through apps. It also includes '''existing platforms and communities migrating to WikiDeal'''. Two types of migrations: | Phase 2 is not only about new users discovering WikiDeal through apps. It also includes '''existing platforms and communities migrating to WikiDeal'''. Two types of migrations: | ||
# '''Migration by conviction''' | # '''Migration by conviction''': Platforms that believe in the WikiDeal model and want to join proactively. | ||
# '''Migration by necessity''' | # '''Migration by necessity''': Platforms that are struggling, losing users, or becoming financially unsustainable. WikiDeal gives them a second life. | ||
In both cases, the migrating platform transforms itself into a '''User Group''' within the WikiDeal ecosystem, retaining its community identity while gaining access to WikiDeal's infrastructure, governance tools, and financial mechanisms. | In both cases, the migrating platform transforms itself into a '''User Group''' within the WikiDeal ecosystem, retaining its community identity while gaining access to WikiDeal's infrastructure, governance tools, and financial mechanisms. | ||
== Pilot Domains | == Pilot Domains: The Bridge Between Phases == | ||
Two pilot domains serve as bridges between the incubation phase and full public adoption: | Two pilot domains serve as bridges between the incubation phase and full public adoption: | ||
# '''Babysitting''' | # '''Babysitting''': Simple legally and practically. Low barrier to entry. Demonstrates the full contract lifecycle in a familiar setting. | ||
# '''Street Fundraising''' | # '''Street Fundraising''': Has a double utility: it validates the platform ''and'' raises funds for WikiDeal itself. Fundraisers become early ambassadors. | ||
== Dogfooding | == Dogfooding: WikiDeal Funds WikiDeal == | ||
WikiDeal applies a deliberate '''dogfooding principle''': it uses its own tools to finance itself ''first'' | WikiDeal applies a deliberate '''dogfooding principle''': it uses its own tools to finance itself ''first'', before proposing them to others. This is not just a philosophical stance; it is a practical commitment to credibility. | ||
=== Concrete Example: Street Fundraising === | === Concrete Example: Street Fundraising === | ||
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# An actual fundraising campaign for WikiDeal | # An actual fundraising campaign for WikiDeal | ||
The fundraisers are not just test users | The fundraisers are not just test users, they become '''early ambassadors''' who understand the platform from the inside. | ||
=== Beyond Street Fundraising === | === Beyond Street Fundraising === | ||
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* The '''Bonding Curve''' and other financial instruments are tested by WikiDeal on itself before being offered to partner communities. | * The '''Bonding Curve''' and other financial instruments are tested by WikiDeal on itself before being offered to partner communities. | ||
* WikiDeal is the '''first test subject of its own innovations''' | * WikiDeal is the '''first test subject of its own innovations''': every tool, contract type, and governance mechanism is validated internally before scaling. | ||
This approach builds trust in the most direct way possible: '''the team uses what it builds'''. When WikiDeal proposes a tool to a new community, it can say | This approach builds trust in the most direct way possible: '''the team uses what it builds'''. When WikiDeal proposes a tool to a new community, it can say (truthfully) "we have used this ourselves." | ||
== See also == | == See also == | ||
Latest revision as of 09:40, 7 July 2026
💡 In simple words: A page explaining who WikiDeal is for and how it helps different people.
Target Audience & Incubation Strategy
From WikiDeal, a Wikipedia of e-commerce · Socio-Technical Innovation, WikiDeal concept (credits)
WikiDeal follows a two-phase adoption strategy. The first phase targets motivated contributors with academic and practical experience in collaborative economics. The second phase opens to the general public through easy-to-use apps and marketplace pilots.
Contents
Phase 1: Incubation Audience
The incubation public is composed of people with a strong motivation to contribute and who benefit from co-financing support in one or more of the five platform pillars:
| # | Pillar | Description |
|---|---|---|
| 1 | Market & Funding | Includes fundraising and market deployment |
| 2 | Technology | App development, MediaWiki infrastructure, APIs |
| 3 | Legal | Contract drafting, endorsements, governance protocols |
| 4 | Core / Governance | Steering committee, open calls, decision processes |
| 5 | Community & Outreach | User group incubation, ambassador networks |
Target Profiles for Phase 1
- Practitioners of solidarity economy
- Wiki culture enthusiasts (Wikipedia contributors, Wikimedia community)
- Crypto & token economics explorers
- Digital and societal transition advocates
- Ecosystem solutions researchers
- Academic researchers in economics, especially Wikinomics (key keyword)
- People who enjoy complexity and systemic thinking
- Entrepreneurial profiles with academic or field experience
Phase 2: General Public (via Apps)
Once pilot marketplaces are running, WikiDeal opens to the general public through consumer apps. This phase does not require prior knowledge of cooperative economics.
The transition from Phase 1 to Phase 2 happens through pilot experiments in legally and practically simple domains.
Community Migration
Phase 2 is not only about new users discovering WikiDeal through apps. It also includes existing platforms and communities migrating to WikiDeal. Two types of migrations:
- Migration by conviction: Platforms that believe in the WikiDeal model and want to join proactively.
- Migration by necessity: Platforms that are struggling, losing users, or becoming financially unsustainable. WikiDeal gives them a second life.
In both cases, the migrating platform transforms itself into a User Group within the WikiDeal ecosystem, retaining its community identity while gaining access to WikiDeal's infrastructure, governance tools, and financial mechanisms.
Pilot Domains: The Bridge Between Phases
Two pilot domains serve as bridges between the incubation phase and full public adoption:
- Babysitting: Simple legally and practically. Low barrier to entry. Demonstrates the full contract lifecycle in a familiar setting.
- Street Fundraising: Has a double utility: it validates the platform and raises funds for WikiDeal itself. Fundraisers become early ambassadors.
Dogfooding: WikiDeal Funds WikiDeal
WikiDeal applies a deliberate dogfooding principle: it uses its own tools to finance itself first, before proposing them to others. This is not just a philosophical stance; it is a practical commitment to credibility.
Concrete Example: Street Fundraising
Street fundraising contracts are used first to raise funds for WikiDeal itself, employing volunteer dialogueurs (street fundraisers). This serves simultaneously as:
- A real pilot test of the platform's contract and payment mechanics
- An actual fundraising campaign for WikiDeal
The fundraisers are not just test users, they become early ambassadors who understand the platform from the inside.
Beyond Street Fundraising
The same logic applies across WikiDeal's financial toolkit:
- The Bonding Curve and other financial instruments are tested by WikiDeal on itself before being offered to partner communities.
- WikiDeal is the first test subject of its own innovations: every tool, contract type, and governance mechanism is validated internally before scaling.
This approach builds trust in the most direct way possible: the team uses what it builds. When WikiDeal proposes a tool to a new community, it can say (truthfully) "we have used this ourselves."
See also
- Open Call
- User Group Toolbox
- Contract Structures
- Socio-Technical Innovations
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