Gov/en/Portal:R&D/Innovations:Cold-Start-and-Long-Tail-Onboarding: Difference between revisions
Create Cold Start & Long-Tail Onboarding strategy (paying subscribers, client-book buy-back, mission vs private roll-up) |
Refine long-tail SME pitch: sell at real cost, keep co-leading as User Group, save company AND initial investment |
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* '''Link with [[Gov/en/Portal:R&D/Innovations:Exit To Community|Exit to Community]]:''' users, clients, suppliers and employees progressively buy back the investors' shares, at a '''fixed price''', as a by-product of their own transactions on the platform. Growth and community ownership advance together. | * '''Link with [[Gov/en/Portal:R&D/Innovations:Exit To Community|Exit to Community]]:''' users, clients, suppliers and employees progressively buy back the investors' shares, at a '''fixed price''', as a by-product of their own transactions on the platform. Growth and community ownership advance together. | ||
* '''Target: the Long Tail''' (Chris Anderson). WikiDeal does not court the "winner-takes-all" leaders of each market segment, but the '''secondary players''': the many smaller providers who together represent a large share of the market, and who are often fragilized by AI and by market concentration. | * '''Target: the Long Tail''' (Chris Anderson). WikiDeal does not court the "winner-takes-all" leaders of each market segment, but the '''secondary players''': the many smaller providers who together represent a large share of the market, and who are often fragilized by AI and by market concentration. | ||
* '''Pitch to long-tail SMEs:''' ''"Join WikiDeal, keep | * '''Pitch to long-tail SMEs:''' ''"Join WikiDeal, sell your company at real cost, keep co-leading your marketplace while becoming a [[Gov/en/Portal:Onboarding/Create-User-Group|User Group]] recognized by WikiDeal and the Ynternet.org Foundation, and save both your company and your initial investment."'' | ||
== How it works: buying back the client book == | == How it works: buying back the client book == | ||