Markets/en/Portal:Target Audience/Main: Difference between revisions

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{{KidsIntro|A page explaining who WikiDeal is for and how it helps different people.}}

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= Target Audience & Incubation Strategy =

From WikiDeal, ~~the~~ Wikipedia of e-commerce · ''Socio-Technical Innovation ~~by Théo Bondolfi~~''

From WikiDeal, a Wikipedia of e-commerce · ''Socio-Technical Innovation, WikiDeal concept ([[Gov/en/Portal:Meta/Licensing-and-Credits|credits]])''

WikiDeal follows a '''two-phase adoption strategy'''. The first phase targets motivated contributors with academic and practical experience in collaborative economics. The second phase opens to the general public through easy-to-use apps and marketplace pilots.

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== Phase 1 — Incubation Audience ==

== Phase 1: Incubation Audience ==

The incubation public is composed of people with a strong motivation to contribute and who benefit from co-financing support in one or more of the five platform pillars:

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* Entrepreneurial profiles with academic or field experience

== Phase 2 — General Public (via Apps) ==

== Phase 2: General Public (via Apps) ==

Once pilot marketplaces are running, WikiDeal opens to the general public through consumer apps. This phase does not require prior knowledge of cooperative economics.

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Phase 2 is not only about new users discovering WikiDeal through apps. It also includes '''existing platforms and communities migrating to WikiDeal'''. Two types of migrations:

# '''Migration by conviction''' — Platforms that believe in the WikiDeal model and want to join proactively.

# '''Migration by conviction''': Platforms that believe in the WikiDeal model and want to join proactively.

# '''Migration by necessity''' — Platforms that are struggling, losing users, or becoming financially unsustainable. WikiDeal gives them a second life.

# '''Migration by necessity''': Platforms that are struggling, losing users, or becoming financially unsustainable. WikiDeal gives them a second life.

In both cases, the migrating platform transforms itself into a '''User Group''' within the WikiDeal ecosystem, retaining its community identity while gaining access to WikiDeal's infrastructure, governance tools, and financial mechanisms.

== Pilot Domains — The Bridge Between Phases ==

== Pilot Domains: The Bridge Between Phases ==

Two pilot domains serve as bridges between the incubation phase and full public adoption:

# '''Babysitting''' — Simple legally and practically. Low barrier to entry. Demonstrates the full contract lifecycle in a familiar setting.

# '''Babysitting''': Simple legally and practically. Low barrier to entry. Demonstrates the full contract lifecycle in a familiar setting.

# '''Street Fundraising''' — Has a double utility: it validates the platform ''and'' raises funds for WikiDeal itself. Fundraisers become early ambassadors.

# '''Street Fundraising''': Has a double utility: it validates the platform ''and'' raises funds for WikiDeal itself. Fundraisers become early ambassadors.

== Dogfooding — WikiDeal Funds WikiDeal ==

== Dogfooding: WikiDeal Funds WikiDeal ==

WikiDeal applies a deliberate '''dogfooding principle''': it uses its own tools to finance itself ''first'' — before proposing them to others. This is not just a philosophical stance; it is a practical commitment to credibility.

WikiDeal applies a deliberate '''dogfooding principle''': it uses its own tools to finance itself ''first'', before proposing them to others. This is not just a philosophical stance; it is a practical commitment to credibility.

=== Concrete Example: Street Fundraising ===

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# An actual fundraising campaign for WikiDeal

The fundraisers are not just test users — they become '''early ambassadors''' who understand the platform from the inside.

The fundraisers are not just test users, they become '''early ambassadors''' who understand the platform from the inside.

=== Beyond Street Fundraising ===

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* The '''Bonding Curve''' and other financial instruments are tested by WikiDeal on itself before being offered to partner communities.

* WikiDeal is the '''first test subject of its own innovations''' — every tool, contract type, and governance mechanism is validated internally before scaling.

* WikiDeal is the '''first test subject of its own innovations''': every tool, contract type, and governance mechanism is validated internally before scaling.

This approach builds trust in the most direct way possible: '''the team uses what it builds'''. When WikiDeal proposes a tool to a new community, it can say — truthfully — "we have used this ourselves."

This approach builds trust in the most direct way possible: '''the team uses what it builds'''. When WikiDeal proposes a tool to a new community, it can say (truthfully) "we have used this ourselves."

== See also ==