Gov/en/Portal:Onboarding/Glossary:MARKETPLACE

💡 In simple words: “Marketplace” is where people make deals — both in the physical world and online. Many small players team up on one platform to outdo the giants.

⚠️ Not yet approved. This page describes a proposal that is still under community review. It is documented here so it can be discussed, improved and endorsed.

MARKETPLACE

Founding question — word by word

A “marketplace” is by nature mixed: physical and digital. WikiDeal builds on the principle behind the marketplaces that took the lead by serving the long tail — and it is precisely where the long tail can be re-placed at the centre.

The fundamental mechanism: all the small players ally on a single platform, and together they can outcompete the large incumbents easily. This is the key answer-hypothesis to the founding question — combined with the whole Wikipedia-style ecosystem of open governance around it and WikiDeal's granting and reward innovations.

See also: The Long Tail · Online marketplace · Innovations.

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The founding question: Can users own, run and sustain a global marketplace?